Sophos

They say cybersecurity always comes with tradeoffs—but Sophos proved otherwise. With the “Win/Win” campaign, we brought that truth to life: you don’t have to sacrifice peace of mind to embrace progress.

The creative centered on duality—technology and humanity, logic and instinct—spotlighting the people who make protection possible. It not only elevated brand perception but also galvanized internal pride, inspiring employees and partners to set new benchmarks for excellence. Sophos went on to earn multiple industry awards for its innovation, culminating in being named Info-Tech Research Group’s 2025 Innovator of the Year.

+26% increase in overall brand awareness
+35% lift in users viewing Sophos as an industry leader
1.1M+ impressions from a single new-tab takeover placement
Multiple industry awards for partner experience, endpoint protection, and MDR services