UroLift

Our strategy work uncovered a differentiator that other minimally invasive BPH treatments didn't have, so we created a campaign to personify the obstruction—one that UroLift simply lifts out of the way.

In the first eight weeks of the campaign, a reported 3,200 appointments were made and the TV ads garnered nearly 25,000 website visits or physician searches.

The campaign also won the Silver for Film/TV/Video Campaign of the Year in the 2025 Ad Age Healthcare Marketing Impact Awards.