Cisco

For Cisco, I wrote and creative directed a series of bold, human-centered stories that showed how the company’s innovations don’t just connect networks—they connect people, priorities, and possibilities. Each piece explored the heart of Cisco’s promise: that security and innovation can coexist beautifully.

The project I’m most proud of was a cinematic three-part narrative series that dramatized the tension between an industrial operations director obsessed with uptime and an IT engineer determined to secure an increasingly complex network. Told through a split-screen visual metaphor, the films captured their opposing worlds until the final reveal—when the dividing line disappears and they’re shown working side by side, narrating their shared success.

It was an ambitious blend of storytelling and strategy that reimagined how Cisco could speak to both sides of its audience—proving that when technology and people align, everyone wins.