VMware

For VMware’s brand team, I created “Behind the Brand”—a playful, talk-show-style series that pulled back the curtain on the people and thinking that power one of tech’s most respected brands.

The show went behind the logo—literally—to explore the strategy, personality, and purpose behind VMware’s identity, spotlighting the creative minds who make the brand (and the show) what it is.

Beyond the series, I wrote and creative directed a range of product explainers, customer communication pieces, and brand films—each one designed to make complex technology feel approachable, human, and unmistakably VMware.