My Reel

This reel highlights my creative direction and storytelling work, helping transform complex ideas into emotionally resonant campaigns for some of the world’s most innovative brands.

From the UroLift campaign for Teleflex—which drove 3,200 appointments in its first eight weeks—to a BlackBerry rebrand that earned over 70M impressions, every project blends strategy, craft, and heart.

You’ll also see work for Omnicell, where I co-wrote and creative directed a beautifully designed 200-page anniversary coffee table book celebrating the company’s 30 years of innovation, and did the same for a high-profile virtual conference alongside Omnicell’s CEO, bringing the company’s story to life for a global audience.

Click on the video below to see the reel in its full-screen glory.